The Internet revolution is clearly a double-edged sword. It presents opportunities for, as well as barriers to, building reputation, recovering lost reputation or boosting a languishing reputation. On the one hand, the Internet allows an unfavorable problem or issue to remain before the public interminably. If harnessed properly, technology has the potential to effectively air company points of view and quickly counter negative perceptions. The Internet affords a company the opportunity to address a problem before it explodes and prepare stakeholders before any damage is done.
adJango recognizes that companies need to better understand how to successfully manage their reputations in an always-on and always-open marketplace. Leaders are increasingly asking questions about how they can build, enhance and defend corporate reputation when it is continually under siege, and redefined, by online and offline communities.
